Hilary Duff with DKNY

It has recently been released that Hilary Diff will be pairing with the jeans company DKNY to create her own line of clothing. There will be a select amount of garments created based off of the stars' personal style preferences. It was not yet discussed about the pricing of the garments and as to which stores would carry the styles. She is making a move in the footsteps of other celebrities such as Justin Timberlake, Sarah Jessica Parker, Pete Wentz, etc that have taken their fame and tied it together with fashion.

This is a positive for most celebs that branch out, however some just lend their name without truly backing the company while other take full charge with designs. Hilary is in the direct target of another designer Taylor Swift. Both celebrities will be targeting the same age group and the same style of the consumers. Hilary Duff is established in many ways through television, movies, and singing. Now fashion designing will be added to her resume. I think that this is a positive business move for her. If priced and designed right it could open up several other doors for her in the future. What I find appealing is that most of her styles are designed to be versatile so that consumers truly get their money out of their purchase. With the economy in the slump that it is currently in, any help from designers is greatly appreciated from both younger consumers and parents. Hilary's designs each can be worn at least two different ways in addition to pairing them other with other garments. For example the jeans can be worn with a skinny belt or regular belt and it has belt loops to fit both. Your belt width can change the style of your outfit, other items include several styles of sweaters and jeans. I will be interested to follow up and see how successful the line will be when it hits stores in late Fall. However I am a little optimistic seeing that to my age group I don't feel like she appeals to us as much as she does a younger generation. Even though her age is roughly the same as mine, her music videos are becoming more mature, the majority of her work has been targeted to a younger crowd. Only her designs will tell who her true consumers will be.